About My Marketing Engine

My Marketing Engine is a control panel for your brand’s marketing efforts, organizing and facilitating your website, social media, text and email communications into a single, intuitive Marketing Automation system. MME is fully integrated with multiple customer relationship management (CRM) platforms and social media tools to optimize your marketing communications, review analytics and manage customer data.

What is Marketing Automation?

Marketing Automation eliminates manual Marketing processes, using a computerized system to deliver text and email campaigns, or post on your website and social media pages, among other tasks. It implements a computerized system to automate marketing activities.

Many marketing departments generally handle tedious tasks such as email, text, managing client data, and social media account and website maintenance. Conversely, Marketing Automation technology streamlines marketing efforts into a simple, efficient, more consistent process using fewer resources. As the system executes these tasks for you, it tracks data and generates statistics, improving your overall business performance and reducing marketing expenses.

 

KEY FEATURES & TOOLS

Dashboard:

Add widgets to build your Marketing Engine.

Contacts:

Review and edit your Contacts from List View.

Contact Segments:

Manually add contacts to different Segments for their respective campaigns or platforms.

Components:

Access your Assets, Dynamic Content, Forms and Landing Pages.

Assets:

Add and store downloadable content, such as promotional ebooks and videos.

Dynamic Content:

Create dynamic content to use in landing pages if lead/contact is identified.

Forms:

Use Forms to capture user data (names, contact information, etc.) conveniently and quickly in Landing Pages or any other section of your website.

Landing Pages:

Create landing pages with ease. Build from scratch with custom content, or select pre-defined templates and use Landing Page Builder to create Landing Pages to display data, utilize Forms, link to your Assets, and more.

 

Landing Page Builder:

Our carefully curated, pre-defined templates create beautiful Landing Pages to engage and convert your web traffic. Use variables to personalize content within Landing Pages and communicate clearly.

Campaigns or Workflows:

Starting with “Contact Sources”, choose Forms or Contact Segments, to which you can select or deselect “Conditions” as filters to create different “Actions”. Through Filters, you can also apply “Decisions”.

For example, you can determine a set of Actions that trigger the user to visit a certain page.

Contact Sources:

Access Forms or Contact Segments to decide how and what data to collect and store from your clients.

— Forms:

—Contact Sources:

 

Conditions can Apply filters using “Contact Field Value” or “Form Field Value”.

 

–-Contact Filters can be applied to any Contact Field within certain conditions.

—Form Filters can apply different filters based on Form Values.

Decisions:

Apply content delivery methods, including:

• Download Asset
• Open Email
• Request Dynamic Content
• Submit a Form
• Visit a Page

Download Asset:

Configured Actions triggered only when your Contact downloads one Asset.

— Open Email

Configured Actions triggered only when your Contact opens your email.

— Request Dynamic Content
Display dynamic content in landing page .

— Submit a Form
Configured Actions triggered only when your Contact submitted a form

— Visit a Page
Configured Actions triggered only when your Contact visits one or more selected pages, or ANY monitored page. Monitor not only your Landing Pages, but entire websites by adding a tracking pixel to respective pages.

 

Actions:

-Adjust Contact Points
-Change Campaigns
-Change Contact Stage
-Modify Contact Segments
-Modify Contact Tags
-Push Dynamic Content
-Send Email
-Update Contact Values
-Create Task in CRM
-Create Call in CRM

Adjust Contact Points:

Add or subtract points to a contact when an action triggers, after an interval of time, or schedule a custom Date/Time.

 

Change Campaigns:
Add or remove a Contact from available Campaigns.

 

Change Contact Stage:
Add a Contact to different stages.

Modify Contact Segments:

Remove or add a Contact to different Segments.

 

Modify Contact Tags:

Remove or add a Contact to different Tags.

Push Dynamic Content:

Send Dynamic Content to Contacts who agree to receive notifications in their browser.

 

Send Email:

Contact would receive selected Email when Action triers , delayed with certain amount of time or at a scheduled date.

Update Contact:

Change different values in Contact Fields.

Channels > Emails:

Create emails using Email Builder to work from existing templates, or customize content from scratch.

Channels > Social Monitoring

Utilize a Twitter “Mention” or “Hashtag”.

 

Points > Actions

Add or subtract points to Contacts when a certain Action is triggered.
Once triggered, the Contact can easily Download an asset, Open an Email, or Visit a Landing Page or specific URL, for example.

 

Points > Triggers

Choose to Define Triggers as a Change Campaign, Segment or Tag or Send an Email (with out creating a Campaign) when Contacts go over a certain number of Points.

 

Reports:

Build your own Custom Reports by using pre-defined fields, or selecting fields to display and applying filters to view your most pertinent Analytics and Marketing Data.